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Cookie Policy

Website Cookie Preferences

At Ford, we use technologies like cookies, pixels and local storage to make our website easier to use and to tailor content to be more relevant for you. The below explains what cookies are: the purpose of those used on Ford websites: and what options you have, to control or delete them.

What are cookies?

Cookie are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Websites often use similar cookies in order to remember you, provide you with the content you requested, or for product improvement by tracking how the Website is being used.

The benefits of cookies

Cookies are extremely useful, because they can make the experience more user-friendly when you come back to a website you’ve visited several times previously. Provided you use the same device and browser as before, they can, for example, remember your preferences.

These cookies are used on the Website for the following purposes:

Performance Cookies

These cookies collect information about how our visitors use the website. For example, it enables us to know which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information collected by these cookies is aggregated and therefore anonymous. It is only ever used to improve how our website works.

Functionality Cookies

These cookies allow the website to remember any choices you make. This could include your user name, language or the region you are in, and provide more enhanced, and personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you’ve customised.

They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. Information collected by these cookies collect may be anonymised and therefore cannot track your browsing activity on other websites.

What Cookies do we use?

The cookies used on this website have been categorised as below.

Category 1- Strictly necessary purposes:

These cookies are required for the basic website functionality and to enable you to move around the Website.

Category 2 – ‘Performance’ Cookies

These cookies collect information about how our visitors use the website. For example, it enables us to know which pages visitors go to, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information collected by these cookies is aggregated and therefore anonymous, it is only ever used to improve how our website works

Performance Cookies – List table

Cookie Cookie Description
_fbp used by facebook for advertising
_ga used by Vimeo/Ford Horizon for analytics
_gcl_au conversion linker functionality
_gid used by Vimeo/Ford Horizon for analytics
_hjid used by Vimeo/Ford Horizon for analytics
ajs_anonymous_id used by Auth0 for analytics userid
OptanonAlertBoxClosed used by Auth0 to determine whether a visitor should be shown the banner
OptanonConsent used by Auth0 to store IAB TCF v2 preferences
_hp2_id Cookies are used by Auth0 to remember users’ settings as well as for authentication and analytics.
ajs_user_id These cookies are used to record the amount of people that visit our site, and track whether you’ve visited before
ga_Rollup used by Auth0 for user tracking
ga_Rollup_gid used by Auth0 for user tracking
optimizelyEndUserId Stores a visitor's unique Optimizely identifier, timestamp and random number, used by Auth0
__qca to store and track audience reach
__ssid Google collects visitor information for videos hosted by YouTube on maps integrated with Google Maps.
__zlcmid to store a unique user ID
_abexps This cookies track information about how the Vimeo Service is being used.
_delighted_web used by Vimeo for storing user preferences
_gac_ Contains campaign related information for the user.
_gcl_aw is used by the conversion linker for click information
_gcl_dc is used by the conversion linker for click information
_mkto_trk Allows a website to link visitor behaviour to the recipient of an email marketing campaign, to measure campaign effectiveness.
_omappvp used to see if returning visitor
_uetvid to store and track visits across websites
continuous_play_v3 used to keep track of whether continuous play is on or not for a user
driftt_aid anonymous identifier token
has_logged_in Vimeo uses cookies to check if users select some features or certain preference
is_logged_in Vimeo uses cookies to check if users select some features or certain preference
sd_client_id Vimeo uses cookies to check if users select some features or certain preference
sd_identity Vimeo uses cookies to check if users select some features or certain preference
vimeo Vimeo uses cookies to check if users select some features or certain preference
vuid Vimeo uses cookies to check if users select some features or certain preference

Category 3 – ‘Functionality’ Cookies

These cookies allow the website to remember any choices you make. This could include your user name, language or the region you are in, and provide more enhanced, and personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you’ve customised.

They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. Information collected by these cookies collect may be anonymised and therefore cannot track your browsing activity on other websites.

Cookie Cookie Description
auth0.is.authenticated used by fordhorizon for user sate
connect.sid session id by Ford Horizon for user
language used by Ford Horizon for user language
auth0_compat used by Auth0 for fallback
auth0 used by Auth0 handle user session
did used by Auth0 identifier for a device/user agent
a0.spajs used by Auth0 for session
did_compat used by Auth0 for fallback

Controlling and Deleting Cookies

If you would like to change how a browser uses cookies, including blocking or deleting cookies from Ford websites (or any other website in fact) you can do so by changing the browser settings. To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you every time a site wishes to save a cookie. It’s also easy to delete cookies that are already saved on your device by a browser. The processes for controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use the Help function or alternatively, you can visit http://www.aboutcookies.org which explains, step-by-step, how to control and delete cookies in most browsers.