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Cookie Policy
Website Cookie Preferences
At Ford, we use technologies like cookies, pixels and local storage to make our website easier to use and to tailor content to be more relevant for you. The below explains what cookies are: the purpose of those used on Ford websites: and what options you have, to control or delete them.
What are cookies?
Cookie are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Websites often use similar cookies in order to remember you, provide you with the content you requested, or for product improvement by tracking how the Website is being used.
The benefits of cookies
Cookies are extremely useful, because they can make the experience more user-friendly when you come back to a website you’ve visited several times previously. Provided you use the same device and browser as before, they can, for example, remember your preferences.
These cookies are used on the Website for the following purposes:
Performance Cookies
These cookies collect information about how our visitors use the website. For example, it enables us to know which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information collected by these cookies is aggregated and therefore anonymous. It is only ever used to improve how our website works.
Functionality Cookies
These cookies allow the website to remember any choices you make. This could include your user name, language or the region you are in, and provide more enhanced, and personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you’ve customised.
They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. Information collected by these cookies collect may be anonymised and therefore cannot track your browsing activity on other websites.
What Cookies do we use?
The cookies used on this website have been categorised as below.
Category 1- Strictly necessary purposes:
These cookies are required for the basic website functionality and to enable you to move around the Website.
Category 2 – ‘Performance’ Cookies
These cookies collect information about how our visitors use the website. For example, it enables us to know which pages visitors go to, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information collected by these cookies is aggregated and therefore anonymous, it is only ever used to improve how our website works
Performance Cookies – List table
| Cookie | Cookie Description |
| _fbp | used by facebook for advertising |
| _ga | used by Vimeo/Ford Horizon for analytics |
| _gcl_au | conversion linker functionality |
| _gid | used by Vimeo/Ford Horizon for analytics |
| _hjid | used by Vimeo/Ford Horizon for analytics |
| ajs_anonymous_id | used by Auth0 for analytics userid |
| OptanonAlertBoxClosed | used by Auth0 to determine whether a visitor should be shown the banner |
| OptanonConsent | used by Auth0 to store IAB TCF v2 preferences |
| _hp2_id | Cookies are used by Auth0 to remember users’ settings as well as for authentication and analytics. |
| ajs_user_id | These cookies are used to record the amount of people that visit our site, and track whether you’ve visited before |
| ga_Rollup | used by Auth0 for user tracking |
| ga_Rollup_gid | used by Auth0 for user tracking |
| optimizelyEndUserId | Stores a visitor's unique Optimizely identifier, timestamp and random number, used by Auth0 |
| __qca | to store and track audience reach |
| __ssid | Google collects visitor information for videos hosted by YouTube on maps integrated with Google Maps. |
| __zlcmid | to store a unique user ID |
| _abexps | This cookies track information about how the Vimeo Service is being used. |
| _delighted_web | used by Vimeo for storing user preferences |
| _gac_ | Contains campaign related information for the user. |
| _gcl_aw | is used by the conversion linker for click information |
| _gcl_dc | is used by the conversion linker for click information |
| _mkto_trk | Allows a website to link visitor behaviour to the recipient of an email marketing campaign, to measure campaign effectiveness. |
| _omappvp | used to see if returning visitor |
| _uetvid | to store and track visits across websites |
| continuous_play_v3 | used to keep track of whether continuous play is on or not for a user |
| driftt_aid | anonymous identifier token |
| has_logged_in | Vimeo uses cookies to check if users select some features or certain preference |
| is_logged_in | Vimeo uses cookies to check if users select some features or certain preference |
| sd_client_id | Vimeo uses cookies to check if users select some features or certain preference |
| sd_identity | Vimeo uses cookies to check if users select some features or certain preference |
| vimeo | Vimeo uses cookies to check if users select some features or certain preference |
| vuid | Vimeo uses cookies to check if users select some features or certain preference |
Category 3 – ‘Functionality’ Cookies
These cookies allow the website to remember any choices you make. This could include your user name, language or the region you are in, and provide more enhanced, and personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you’ve customised.
They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. Information collected by these cookies collect may be anonymised and therefore cannot track your browsing activity on other websites.
| Cookie | Cookie Description |
| auth0.is.authenticated | used by fordhorizon for user sate |
| connect.sid | session id by Ford Horizon for user |
| language | used by Ford Horizon for user language |
| auth0_compat | used by Auth0 for fallback |
| auth0 | used by Auth0 handle user session |
| did | used by Auth0 identifier for a device/user agent |
| a0.spajs | used by Auth0 for session |
| did_compat | used by Auth0 for fallback |
Controlling and Deleting Cookies
If you would like to change how a browser uses cookies, including blocking or deleting cookies from Ford websites (or any other website in fact) you can do so by changing the browser settings. To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you every time a site wishes to save a cookie. It’s also easy to delete cookies that are already saved on your device by a browser. The processes for controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use the Help function or alternatively, you can visit http://www.aboutcookies.org which explains, step-by-step, how to control and delete cookies in most browsers.